Donations from Businesses
A company that makes targeted donations or supports corporative philanthropy not only helps create a positive change in society, but also increases its business value. Corporate philanthropy has become an effective method through which to develop a business in a competitive environment, linking it with the product or service, company image, increasing client trust and employee and partner count, thus increasing profit. Corporate philanthropy or corporate charity is an integral part of corporate public responsibility.
Corporate philanthropy can benefit a company in the following ways:
- creating a good reputation and image;
- enforcing relationships with partners and state institutions;
- development and strengthening of personnel loyalty;
- product development in the market and expansion of marketing tools;
- Retaining the loyalty of existing customers and attracting new customers.
Ziedot.lv gives companies the opportunity to more conveniently implement their corporate philanthropy:
- find qualitative charity projects according to company donation strategy;
- save time and money;
- receive increased income tax allowance;
- follow the implementation of the supported project;
- receive regular reports;
- acquire additional publicity.
- form a closer cooperation with the project implementer;
- receive monthly Ziedot.lv news;
- demonstrate corporate public responsibility.
- A donation strategy helps to effectively implement corporate philanthropy.
The development of a donation strategy is how the company can set approved priorities, implementation methods and expected results according to the business goals of the company itself – an increase of company image and profit.
The development of a donation strategy includes:
- evaluation of previous donation activities – results and benefits to the society and the company;
- identification of donation goals, identification of the priorities;
- identification of the available resources (budget, employees, capacity);
- implementation methods, forms, partners etc. of the donation strategy.
The company can choose the most suitable donation strategy from several dozens of donation types, for example:
- Ziedot.lv;
- volunteer work;
- employee involvement programme;
- grant programme;
- challenge grant programme;
- customers’ donations;
- community philanthropy;
- corporative foundations;
- private foundations;
- donations of items;
- pro bono work;
- public benefit marketing;
- scholarship programme.
